In 1902, Late Shri Pannalal Sarraf and Late Shri Radheyshyam Sarraf opened a modest showroom in Aligarh. They worked to a simple idea. Bring impeccably handcrafted jewellery to the people around them, and stand behind every piece that leaves the counter.
Over the years the brand has steadily gained a reputation as one of the most trusted names in the area. The family name above the door has passed from one generation to the next, and many of the families who shop with us today first came to this counter generations ago.
Every piece of jewellery should be as unique as the person wearing it.
The aim is always to create newer and better ways to serve our customers, and to take a trusted relationship with them to the next level. The collection runs from light daily-wear gold to complete bridal sets: necklace sets, antique sets, diamond jewellery, rings, antique rings, bracelets, polki sets, jadau and pendants.
Whether you are looking for a classic design or a modern one, there is something here to suit every style. Each piece is a fashion statement in itself.
